{"id":40,"date":"2026-08-17T03:52:38","date_gmt":"2026-08-16T17:52:38","guid":{"rendered":"https:\/\/china.au\/?page_id=40"},"modified":"2026-08-17T03:52:40","modified_gmt":"2026-08-16T17:52:40","slug":"about","status":"publish","type":"page","link":"https:\/\/china.au\/zh\/about\/","title":{"rendered":"\u5173\u4e8e"},"content":{"rendered":"<!-- IMPORTANT: Paste into WordPress Code Editor, not Visual Editor. -->\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#FFFFFF;background-color:#071A2B;padding-top:90px;padding-right:24px;padding-bottom:90px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-695d6d56 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#FF8A00;font-size:14px;letter-spacing:2px;text-transform:uppercase\"><strong>ABOUT CHINA.AU<\/strong><\/p>\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#FFFFFF;margin-top:18px;margin-bottom:24px;font-size:56px;line-height:1.12\">Connecting Australia and China Through Opportunity<\/h1>\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#D8E3EC;margin-bottom:34px;font-size:20px;line-height:1.7\">China.au is an Australian-based business gateway designed to help businesses, professionals and organisations discover opportunities, build trusted connections and work more effectively across both markets.<\/p>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"\/zh\/services\/\" style=\"border-radius:6px;color:#FFFFFF;background-color:#FF8A00;padding-top:14px;padding-right:26px;padding-bottom:14px;padding-left:26px\">Explore Our Services<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-text-color has-border-color wp-element-button\" href=\"\/zh\/opportunities\/\" style=\"border-color:#FFFFFF;border-width:2px;border-radius:6px;color:#FFFFFF;padding-top:12px;padding-right:26px;padding-bottom:12px;padding-left:26px\">\u63a2\u7d22\u5546\u673a<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\" style=\"padding-top:80px;padding-right:24px;padding-bottom:80px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-d6269f9a wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-abae2a7d wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\"><h2 class=\"wp-block-heading\" style=\"font-size:42px\">Why China.au Exists<\/h2><p class=\"has-text-color wp-block-paragraph\" style=\"color:#52606D;font-size:18px;line-height:1.75\">Australia and China are connected through trade, education, tourism, technology, investment, professional services and community relationships. Yet many businesses still find it difficult to identify the right people, communicate requirements clearly or understand how to begin.<\/p><p class=\"has-text-color wp-block-paragraph\" style=\"color:#52606D;font-size:18px;line-height:1.75\">China.au exists to make that starting point clearer. The platform brings together practical information, business requirements, capabilities and relevant connections so that participants can explore opportunities with greater confidence.<\/p><\/div>\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:12px;background-color:#F4F7FA;padding-top:42px;padding-right:36px;padding-bottom:42px;padding-left:36px;flex-basis:42%\"><h3 class=\"wp-block-heading\">Our Purpose<\/h3><p class=\"wp-block-paragraph\">To help businesses and professionals discover relevant cross-border opportunities and begin meaningful conversations between Australia and China.<\/p><h3 class=\"wp-block-heading\">Our Approach<\/h3><p class=\"wp-block-paragraph\">We begin with a real business need, capability or proposal, then explore suitable information, pathways and introductions.<\/p><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#F4F7FA;padding-top:80px;padding-right:24px;padding-bottom:80px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-bb0c5e89 wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:42px\">What China.au Connects<\/h2><p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#52606D;margin-bottom:42px\">A growing network of needs, capabilities, knowledge and relationships across both markets.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7078d998 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:10px;background-color:#FFFFFF;padding-top:32px;padding-right:27px;padding-bottom:32px;padding-left:27px\"><p class=\"has-text-color wp-block-paragraph\" style=\"color:#FF8A00;font-size:28px\"><strong>01<\/strong><\/p><h3 class=\"wp-block-heading\">Business Needs<\/h3><p class=\"wp-block-paragraph\">Supplier searches, talent requirements, distribution needs, purchasing interest and market-entry goals.<\/p><\/div>\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:10px;background-color:#FFFFFF;padding-top:32px;padding-right:27px;padding-bottom:32px;padding-left:27px\"><p class=\"has-text-color wp-block-paragraph\" style=\"color:#FF8A00;font-size:28px\"><strong>02<\/strong><\/p><h3 class=\"wp-block-heading\">Capabilities<\/h3><p class=\"wp-block-paragraph\">Manufacturing, professional services, digital skills, local knowledge and specialist expertise.<\/p><\/div>\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:10px;background-color:#FFFFFF;padding-top:32px;padding-right:27px;padding-bottom:32px;padding-left:27px\"><p class=\"has-text-color wp-block-paragraph\" style=\"color:#FF8A00;font-size:28px\"><strong>03<\/strong><\/p><h3 class=\"wp-block-heading\">Market Pathways<\/h3><p class=\"wp-block-paragraph\">Distributors, importers, local partners, business communities and relevant service providers.<\/p><\/div>\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:10px;background-color:#FFFFFF;padding-top:32px;padding-right:27px;padding-bottom:32px;padding-left:27px\"><p class=\"has-text-color wp-block-paragraph\" style=\"color:#FF8A00;font-size:28px\"><strong>04<\/strong><\/p><h3 class=\"wp-block-heading\">Practical Insights<\/h3><p class=\"wp-block-paragraph\">Guidance on sourcing, remote work, partnerships, localisation and cross-border expansion.<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\" style=\"padding-top:80px;padding-right:24px;padding-bottom:80px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-bb0c5e89 wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:42px\">How We Work<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7078d998 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Listen First<\/h3><p class=\"wp-block-paragraph\">We begin by understanding the objective, constraints, timing and preferred outcome.<\/p><\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Explore Relevant Pathways<\/h3><p class=\"wp-block-paragraph\">We consider practical information, service options and potentially relevant connections.<\/p><\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Connect with Purpose<\/h3><p class=\"wp-block-paragraph\">Introductions are intended to begin useful conversations where there is a clear potential fit.<\/p><\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Support Informed Decisions<\/h3><p class=\"wp-block-paragraph\">Participants remain in control of evaluation, professional advice and commercial decisions.<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#FFFFFF;background-color:#071A2B;padding-top:75px;padding-right:24px;padding-bottom:75px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-aa20b4f6 wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#FFFFFF;font-size:42px\">Our Principles<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading has-text-color\" style=\"color:#FFFFFF\">Clarity<\/h3><p class=\"has-text-color wp-block-paragraph\" style=\"color:#D8E3EC\">Clear communication about needs, capabilities, scope and expectations.<\/p><\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading has-text-color\" style=\"color:#FFFFFF\">Trust<\/h3><p class=\"has-text-color wp-block-paragraph\" style=\"color:#D8E3EC\">Relationships built through professional conduct, transparency and mutual respect.<\/p><\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading has-text-color\" style=\"color:#FFFFFF\">Relevance<\/h3><p class=\"has-text-color wp-block-paragraph\" style=\"color:#D8E3EC\">Connections and information should be relevant to a defined business objective.<\/p><\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading has-text-color\" style=\"color:#FFFFFF\">Responsibility<\/h3><p class=\"has-text-color wp-block-paragraph\" style=\"color:#D8E3EC\">Participants are encouraged to undertake due diligence and obtain appropriate professional advice.<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#F4F7FA;padding-top:80px;padding-right:24px;padding-bottom:80px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-c120aa6d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-b50c7a96 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:56%\"><h2 class=\"wp-block-heading\">Based in Australia. Connected Across Borders.<\/h2><p class=\"has-text-color wp-block-paragraph\" style=\"color:#52606D;font-size:18px;line-height:1.7\">China.au is based in Melbourne, Australia, with a bilingual and cross-cultural perspective. The platform is being developed as an independent gateway for Australia\u2013China business information, opportunity discovery and meaningful connections.<\/p><\/div>\n<div class=\"wp-block-column is-vertically-aligned-center has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:12px;background-color:#FFFFFF;padding-top:34px;padding-right:32px;padding-bottom:34px;padding-left:32px;flex-basis:44%\"><h3 class=\"wp-block-heading\">\u8054\u7cfb China.au<\/h3><p class=\"wp-block-paragraph\"><strong>\u4f4d\u7f6e<\/strong><br>\u6fb3\u5927\u5229\u4e9a\u7ef4\u591a\u5229\u4e9a\u5dde\u58a8\u5c14\u672c<\/p><p class=\"wp-block-paragraph\"><strong>\u7535\u5b50\u90ae\u4ef6<\/strong><br><a href=\"mailto:hello@china.au\">hello@china.au<\/a><\/p><p class=\"wp-block-paragraph\"><strong>\u8bed\u8a00<\/strong><br>\u82f1\u8bed\u548c\u4e2d\u6587<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#FFFFFF;background-color:#FF8A00;padding-top:68px;padding-right:24px;padding-bottom:68px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-cb34ee15 wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#FFFFFF\">What Are You Trying to Achieve?<\/h2><p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">Tell China.au about the supplier, talent, partner, market or business opportunity you are looking for.<\/p><div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"\/zh\/services\/#enquiry\" style=\"border-radius:6px;color:#FFFFFF;background-color:#071A2B\">Start a Conversation<\/a><\/div><div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-text-color has-border-color wp-element-button\" href=\"\/zh\/insights\/\" style=\"border-color:#FFFFFF;border-radius:6px;color:#FFFFFF\">Read Our Insights<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\" style=\"padding-top:48px;padding-right:24px;padding-bottom:48px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-52ec253a wp-block-group-is-layout-constrained\"><p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#697886;font-size:14px;line-height:1.6\"><strong>Important:<\/strong> China.au provides information, introductions and opportunity-exploration support. China.au does not guarantee a match, transaction or commercial outcome, and does not replace legal, tax, employment, customs, financial, compliance or other professional advice. Participants remain responsible for their own due diligence and decisions.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>ABOUT CHINA.AU Connecting Australia and China Through Opportunity China.au is an Australian-based business gateway designed to help businesses, professionals and organisations discover opportunities, build trusted connections and work more effectively across both markets. Why China.au Exists Australia and China are connected through trade, education, tourism, technology, investment, professional services and community relationships. Yet many businesses&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-40","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/china.au\/zh\/wp-json\/wp\/v2\/pages\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/china.au\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/china.au\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/china.au\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/china.au\/zh\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":1,"href":"https:\/\/china.au\/zh\/wp-json\/wp\/v2\/pages\/40\/revisions"}],"predecessor-version":[{"id":41,"href":"https:\/\/china.au\/zh\/wp-json\/wp\/v2\/pages\/40\/revisions\/41"}],"wp:attachment":[{"href":"https:\/\/china.au\/zh\/wp-json\/wp\/v2\/media?parent=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}